Description

Personal Cybersecurity Redefined for the Post-pandemic World

The COVID-19 pandemic has permanently changed the way we live and work. Everyone is now a digital native, reaching first for an application or website before a brick-and-mortar alternative is considered. This transformation has also increased the risk to personal digital safety. The ability to work, learn, shop, and socialize from anywhere at any time exposes netizens to cyberattacks that are increasing in frequency and sophistication. Antivirus, therefore, must provide greater and smarter protection than ever before. K7 Antivirus products now utilize MAT to meet this goal and redefine personal cybersecurity for 2022 and beyond.

MAT – Multi-layered Artificial intelligence Technology

K7 Total Security is now powered by MAT – Multi-layered Artificial intelligence Technology that has been developed based on K7’s extensive technical research into cyberthreats and market research on how computing users interact with digital technology.

Multi-layered

Modern cyberthreats utilize multiple methods to infect a device and wreak havoc on an individual’s life. K7’s multi-layered protection ensures every cyberthreat tactic is defeated through continuous real-time monitoring, and threats are identified and blocked before them malicious payloads can be deployed within the user’s computer.
• Pre-Download protection identifies threats before they enter a device
• Pre-Execution protection identifies threats that are already present on a device or turn malicious after they enter a device
• Post-execution protection identifies threats whose malicious nature is revealed only when they attempt to compromise a device

Artificial Intelligence

With more than 450,000 threats registered every day, effective cyber defense requires intervention techniques that do not rely on human
input to detect and defeat cyberattacks. K7’s Artificial Intelligence models have been designed to self-learn, classify, and act autonomously against malicious activity, and enhance protection in 3 critical areas:
By augmenting multi-layered protection with AI, K7 Antivirus products with MAT enable secure working, learning, shopping, and socializing for digital citizens in a post-pandemic world.
• Web Protection – AI model identifies web pages as malicious/inappropriate and automatically blocks user access
• Behavioral Analysis – AI-based behavioral model analyses potentially suspicious processes and blocks activities identified as malicious
• Ransomware Protection – AI model analyses encryption activity and identifies and blocks malicious encryption while allowing legitimate encryption.

User-friendly Enhancements

In addition to incorporating cutting-edge technology to improve protection, K7 Total Security with MAT include enhancements to improve the quality of user experience:
• Revamped User Interface that aligns with modern software aesthetics and enables easier navigation
• Reports that provide details on the threats that end users have been protected against.